Indianapolis Colts walk all over Sigvaris' athletic socks

Wednesday, March 3, 2010

ATLANTA - Don't be surprised if you see Indianapolis Colts' quarterback Peyton Manning sporting a pair of Sigvaris' Athletic Recovery socks someday soon.

Sigvaris, which develops and distributes compression therapy products, struck a deal with the Colts in mid-December to provide the team with socks for post-game and post-practice recovery and for road games.

"We are very excited," said Jonas Thelin, Sigvaris' director of marketing. The partnership with the NFL powerhouse coincided with a six-minute documentary by the National Medical Journal spotlighting Sigvaris. The journal's short-form educational documentaries air regionally, nationally and internationally on a variety of cable networks to more than 96 million people daily, according to its Web site. 

The Sigvaris video, which can be viewed on YouTube, focuses on varicose veins and spider veins in the legs. The segment points out that these problems can become more and more uncomfortable if not treated. The video goes on to say that "who knew that a simple change of socks could greatly improve your quality of life?"

The Colts deal and the National Medical Journal video, which Sigvaris paid to produce, fit well with the company's efforts to build consumer awareness and drive business to HME providers, say company officials.

Sigvaris' recent good fortune has also jazzed up employees, Thelin said.

"It doesn't feel like work," he said.  "It's almost like you are raising a baby. It is really cool."