Institute adds second link to sleep therapy chain

Tuesday, March 31, 2009

WEST ALLIS, Wis. --The Sleep Wellness Institute continued to make sleep therapy more convenient when it opened its second CPAP2Go retail store in April.

Located in high traffic retail areas, the stores provide the same CPAP services available at the Institute, but on a walk-in basis - no appointment necessary.

The new store, located in Waukesha, Wis., will cater to Institute clients who currently travel long distances to obtain equipment, as well as the general public, said Cody Glorioso, CPAP2Go manager and director of the Institute’s DME division.

“In Franklin, we get a fair amount of people who see the sign and come in and say, ‘‘I need a new mask. I’m glad you’re here,’” Glorioso said.

The Franklin store - the Institute’s first foray into retail - opened last summer. The Institute, an independent sleep disorder treatment center, wanted to bring sleep center quality products and services to more people.

Typically, CPAP2Go customers use private insurance or pay out of pocket for services. Unlike the Institute, the store does not accept Medicare.

When it comes to patient compliance, CPAP2Go mirrors the Institute’s approach with an ongoing follow-up program, Glorioso said. The Institute boasts an 85% compliance rate compared to the national average of 55%.

“Two days, two weeks and two months are the most important times to contact patients to make sure they’re compliant,” said Glorioso. “Once you lose a patient for a couple of weeks, it’s really hard to get them to pick that machine back up.”

If a patient experiences problems with a mask’s comfort or fit within the first 30 days of obtaining the product, CPAP2Go will replace it at no charge under its 30/30 Advantage Program, Glorioso said.

“We offer more than 30 different masks and we guarantee them all for comfort and fit,” he said. “We’ll switch it out whether the manufacturer reimburses us for it or not.”