Invacare has 'fleet' focus
BOOTH 500 – Exhibitors all around the Medtrade 2013 show floor are promoting opportunity for HME providers and in Invacare’s case, it is about improving revenues without sacrificing patient care.
“We look at it as fleet management,” says Sandy Habecker, manager of trade shows and events for Elyria, Ohio-based Invacare. “Medtrade has often been a time to show new products and talk about what benefits those products provide to the patient. That’s so important—it is why we are all in this business—but we also need to show the benefit products can offer to the providers themselves. By speaking to fleet management and the operational efficiencies of the products, we can improve the bottom line and the care given to patients.”
Invacare’s booth is featuring an engaging “augmented reality” interactive program. By using a mobile device or an in-booth iPad, visitors will be able to install an app that is designed to provide a fun, unique and educational experience that demonstrates the benefits of the fleet management concept.
Invacare will also be giving away an iPad for the first two days of the show to those who stop by to register and take a minute to download the new augmented reality app.
Audits and competitive bidding are also important themes at the Invacare booth, so company representatives will be discussing those issues with providers at the show.
“Our greatest partners are the providers, and our strategy for success is driving their success, so we need to do what we can to help them to succeed,” said Habecker.
To make the booth visit more enjoyable, visitors can sit and relax while enjoying a complementary cup of coffee or espresso in the Invacare Internet Café. Charging stations for cell phones and tablets will also be available.