Invacare to SCI patients: ‘You’re not alone’

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Friday, October 14, 2016

ELYRIA, Ohio – Invacare has launched a new digital community for spinal cord injury patients called Roll Revolution.

Roll Revolution will serve as a hub for resources and education on how to thrive and connect after an SCI. It will feature clinical, product and lifestyle tips and tricks, including first-hand advice from SCI patients.

“There are more than 12,000 new spinal cord injuries each year,” said Maegen Hurtado, digital marketing manager at Invacare. “By providing resources and education to let patients know they are not alone and that yes they can be as active as they want, we hope to shorten the knowledge acquisition phase during an SCI.”

Roll Revolution has a website, www.rollrev.com, that will publish two new blog posts each week, and has Facebook, Twitter, Instagram and Pinterest pages.

Having a robust presence on social media was important, Hurtado says, because more than ever, that’s where people turn to share stories, get advice and interact with those like them.

“Roll Revolution is meant to help SCI patients get social about their SCI early on and learn about all the opportunities available to them,” she said.

Email updates from Roll Revolution are available at www.rollrev.com/join-now.