Lead Generation: Capitalize on social trends

Q. What are the opportunities for lead generation available for Medicare beneficiaries?
Friday, April 24, 2015

A. This is one of my favorite questions to address, partly because the answer is all around us. If you are reading this column on a smartphone, tablet or even an Internet browser, then the good news is that you are already one step closer to capitalizing on lead generation opportunities. 

In the lead generation world, the senior citizen demographic has become a hot commodity. The reason? They are the “wealthiest generation in history,” according to an article in MacLean’s Magazine that claims their net worth has quadrupled over the last 20 years.

In addition to expanding wallets, this demographic has also been expanding its knowledge of technology, and is becoming increasingly web-savvy. According to a recent study conducted by the Pew Research Center, the “Over 65” demographic is the fastest growing segment among social networks, with statistics suggesting that 45% of all Facebook users are over the age of 65. 

What does this trend mean for lead generation? The migration of seniors to social media and the fact that those individuals who are about to become seniors are already social media savvy both suggest that companies can absolutely not ignore this segment. 

Staying relevant and capitalizing on these trends is imperative for companies to adapt their lead gen strategy and to ensure that they continue to reach their potential customers in effective and engaging ways.

Going online gives you an opportunity to meet your potential consumer in a space where they have already chosen to spend their time and build a stronger relationship than was previously possible.

Zeeshan Hayat is Prizm CEO and co-founder. Reach him at 604-326-0096 or zeeshan@prizmmedia.com.