Majors becomes 'retail-oriented'

Wednesday, October 31, 2007

TOPSHAM, Maine - Majors Mobility plans to ramp up advertising for its retail products, says Tyrrell Hunter, president. "We've been in retail since 1999, but we're becoming--not more aggressive--more retail-oriented," she said. "We're starting a more organized advertising effort. Before, it was, 'Let's do this and try that.' Now we're starting a real advertising campaign." Rather than focus on power wheelchairs, Majors plans to use more general ads publicizing all products. It already does some TV advertising, but mainly, it plans to boost print advertising.