Manufacturer pushes breast cancer awareness

SALEM, Ore. - Despite the convenience of Web and catalog ordering, and the increasing temptation companies face to sell products directly to the patient, Ladies First remains steadfast in keeping its patient catalog and Web site informational rather than sales-oriented. Moreover, the recent re-launch of the post-mastectomy product manufacturer's Web site in spring saw an increase in resources and general information on breast cancer diagnosis, treatment and recovery. "We wanted to increase awareness," said Linda Jackson, the company's founder and president. "We don't sell our products through our Web site; we just teach people about them and about breast cancer in general." A survivor of breast cancer herself - as are many members of her staff - Jackson wants to publicly emphasize the 11-year-old company's role as an organization that knows what breast cancer survivors go through and what they need. "These are not products that can be easily sold over the Internet - or should be," Jackson said. "They need to be fitted to the individual. Women need to go to a professional to be fitted and measured." Women diagnosed with or recovering from breast cancer who contact Ladies First directly are actually referred to HME suppliers in their areas. Jackson emphasized that using local suppliers is critical to good continuity of care and service. "Getting care locally also helps many women locate other local resources that can help them through treatment and recovery," Jackson added. HME