MEDirect Latino brands products

Thursday, November 30, 2006

PLANTATION, Fla. - MEDirect Latino launched a line of self-branded heating pads in October. The heating pads, manufactured in China, are geared toward the Hispanic marketplace, specifically the Medicare-eligible diabetic consumer. MEDirect expects the pads to generate revenues of $1.2 million annually. The company plans to offer more co-branded products over the next six months with diabetes testing supplies.