ramps up sales force

Tuesday, October 31, 2006

FORT LAUDERDALE, Fla. - In its drive to "go after eBay" and establish itself as the Web site for used, new and excess HME inventory, hired 28 sales reps who hit the streets last month to show providers how they can mine the Internet for cash.
"We're really looking to get dealers additional business," said President Vinnie Baratta. "The idea is that there are buyers for stuff that is sitting around, and the only way to sell it is to list it on a popular site.
"In today's world, it doesn't matter where your customer is. If you have the right product and the description is good and the price is right, someone is going to buy it.", which debuted four years ago, works a little bit like eBay but with some major differences, Baratta said. First, there is no auction. A buyer of HME wants the product ASAP; he doesn't want to wait for an auction to finish. Thus, on, a seller posts a product, attaches a price to it and from there it's first-come-first-served.
Secondly, unlike eBay, which charges a per-sale commission, offers a monthly fee structure: $49.95 to list 20 products, $99 to list 50 products and $199 to list unlimited products.
Products can be listed on or consumers can search via zip code for a local provider. Most shoppers, Barretta said, search by zip code because they want the product quickly.
With more than 30,000 visitors to each month, Baratta called the opportunity for sales vast.
"Providers have the mentality that they want to pile on in two categories: rehab and respiratory," he said. "We're telling them that heating pads had 3,000 searches last month and stethoscopes had 18,000. Be in rehab and respiratory, but list other products, too."