MK Battery amps up Power for Funding

Thursday, July 19, 2012

ATLANTA – MK Battery will bring something new to Medtrade this fall: consumer organizations. 

The company announced today that, as part of its annual Power of Funding initiative with Medtrade, it will create a consumer advocacy pavilion exhibit area where consumer organizations and nonprofits will be able to network with providers and manufacturers.

“We are taking the third year of our successful ‘Power for Funding’ campaign to the next level,” stated Wayne Merdinger, vice president of business development and international sales for MK Battery, in a press release.

MK Battery contributed $50,000 to kick-start fundraising for this year’s initiative, most of which will be donated equally to the participating consumer organizations.

The goal of the event: “Pull everybody together to effect positive change.”

“As legislative challenges continue to plague the HME industry, the need to unite all stakeholders, including consumer groups, has never been more critical,” stated Kevin Gaffney, group show director for Medtrade, in the release. "MK Battery’s Power for Funding initiative is unique and bold, perhaps just the catalyst needed."

Several consumer organizations have already committed to participate in the event, according to the release.