NCPA launches reality series
By HME News Staff
Updated 9:56 AM CDT, Tue October 4, 2022
KANSAS CITY – The National Community Pharmacists Association will debut a new educational reality series called “Show Me” this month. The series is styled after popular TV makeover shows, only the stars are real pharmacists who need help getting certain aspects of their businesses on track. The first season of the series will focus on immunizations. “We wanted to do something different, something that would be fun, something that can be shared, and something that pharmacists will talk about,” said B. Douglas Hoey, NCPA CEO. “It’s an educational series that tells a story, and we think that makes it interesting.” The NCPA Innovation Center announced the series, which is sponsored by Pfizer, at the NCPA Annual Convention Oct. 1-4. This season features five pharmacists who are struggling with an immunization program that they can’t get off the ground, or market effectively or figure out a way to make profitable. After calling NCPA for help, the struggling pharmacists get a visit from one of their colleagues, a pharmacist from somewhere else in the country who’s doing it well. NCPA has released trailers for the first two episodes, which will premiere in the coming weeks on the association’s various internet platforms, including its website and YouTube channel, NCPAvids.
Comments