New breast form tackles high heat

Thursday, July 22, 2010

KENNESAW, Ga. -- Amoena recently released its most effective product to date for women with "extreme heat issues," said Valerie Esquilla, breast form product manager.

"It is definitely for those women who have a high-heat situation, but it can be used by (all) women," Esquilla said. "When you are exercising or having a heat flash, it pulls in your body heat, but when you are done, it returns the heat to your body."

Amoena began shipping its Energy "temperature equalizing" breast form May 1. The product includes 30% more of the company's patented temperature-equalizing material Comfort+ than other Amoena products. It also includes strategically placed silicon pearls that sit against the chest wall, promoting air circulation and moisture evaporation behind the form.

"Amoena's goal is to listen to customers and bring new products and solutions to them as they go through this trying time in their lives and feel whole again," Esquilla said.