Next target for NRRTS: Case managers

Friday, December 28, 2012

WALSENBURG, Colo. – NRRTS wants to make sure its registrants are on the radars of case managers, says Simon Margolis. 

“These are some of the major decision-making folks in the private insurance sector,” said Margolis, executive director. “They’re advocates for their patients, as well as keepers of the purse—and they’re in charge of discharge conferences at rehab centers.”

NRRTS in November entered into a partnership with the Case Management Society of America (CMSA), a nonprofit association with 11,000 members and 20,000 subscribers.

The goal: Make sure case managers think of NRRTS members when they’re arranging a patient’s care.

“They know the individuals they like to work with, and maybe they just happen to be a NRRTS registrant,” said Margolis. “We want them to generalize that positive feeling toward the whole organization.”

An understanding of what NRRTS stands for, as well as the value of complex rehab, should mean better outcomes for patients, Margolis said—and possibly a new ally in the effort to create a separate benefit. 

“They are another group of people that we haven’t tapped into,” said Margolis.

Part of building those connections includes sending Directions—a magazine by NRRTS—to people on CMSA’s mailing list.

“Our magazine represents who we are,” said Margolis. “The message of complex rehab permeates the entire publication. We want to use it as a tool to get the word out to that group of people.”