PaperPak to broaden Attends line

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Monday, September 30, 2002

SAN DIMAS, Calif. - Now that Mike Brown has consolidated his hold on Paper-Pak Products with a management buy-out announced last month, he said the company plans to renew an aggressive strategy in the home medical equipment market.

Today, HME providers are familiar with PaperPak through its Attends brand incontinence products, acquired from Proctor & Gamble in 1998. By November or December, PaperPak plans to launch two or three additional incontinence lines into the HME market as well as a drop-ship program. Brown said he's a believer in the HME market.

"Their numbers are not huge when you look at the retail market, but I think they're going to become increasingly important," said Brown, who has led PaperPak as its CEO since May 2000. "As people get older, there are a lot of medical-related things they need, and they're not all on the shelf at Albertsons."

PaperPak's growth plans have been stalled for a couple of years because the company had no financial backing. That changed with a $36 million investment by 3i Group, an international private equity company whose worldwide investments exceed $21 billion.

"With 3i providing new capital and PaperPak's strong management team at the helm, we are confident we have what it takes to be a successful, profitable contender in the $1.73 billion adult incontinence industry," Brown said in a prepared statement. HME

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