Philips marks COPD ‘wins’

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Thursday, November 15, 2018

AMSTERDAM – Royal Philips has launched a global awareness campaign to celebrate everyday wins by COPD patients and their providers and caregivers.

The campaign, set to start on World COPD Day on Nov. 21, seeks to inspire patients and help them improve their overall quality of life.

"COPD often presents challenges for patients to partake in daily activities," said Dr. Teofilo Lee-Chiong, chief medical liaison at Philips in a press release. "While COPD is a chronic condition, it doesn't need to be a debilitating disease.”

Philips will post real-life “wins” every hour on World COPD Day. Follow on Twitter @PhilipsResp and at Facebook.com/PhilipsRespiratoryWellness.

Advancements like connected care technology help patients maintain contact with physicians and receive treatment at home, Lee-Chiong said.

“These solutions also provide patients with a stronger support network, allowing the local care team to keep patients motivated and assist with their day-to-day activities,” he said.

World COPD Day, which started in 2002, is organized by the Global Initiative for Chronic Obstructive Lung Disease to raise awareness of COPD, which is estimated to affect more than 251 million people worldwide and is estimated to be the third leading cause of death by 2020.