Promedcare offers complete package

Monday, April 23, 2012

FREMONT, Neb. – When provider Lynn Lamprecht decided to re-enter the home medical equipment market, he knew he had to do something to set himself apart from the competition. 

Lamprecht, owner of Promedcare, offers or coordinates HME, companion care, property management, personal safety devices and assistance choosing a nursing home when the time comes for customers. Lamprecht is hoping for synergy between the different aspects of the business. 

“There should be some cross-selling,” said Lamprecht. “If a person needs a grab bar, a walker, crutch or a cane—maybe there are some things that we can help them with.”

Lamprecht last sold HME in 1998. When he planned to get back in the game, he thought of everything his 85-year-old mother might need to stay at home and decided to offer it all.

Lamprecht should be successful if Premier Home Care’s experience holds true elsewhere. 

Louisville, Ky.-based Premier Home Care has offered its Caring Hands home assistance program since 2010, and has found that arm of the business can work as a team with the HME arm, says Amy Robertson, Caring Hands director. 

“When (Caring Hands) does a home safety assessment, we see if they need grab bars, a shower chair or handheld shower head and make suggestions,” said Robertson. “When the home accessibility staff is out, they’re trained to look for signs that this person might need assistance in the home.”

Lamprecht said his business model should put him in a strong position for the future.

“We’re not in a competitive bidding area right now, but we have to plan for that down the road,” said Lamprecht. “You have to position yourself to meet these tough times ahead.”