Provider adds 'publisher' to resume

Tuesday, June 22, 2010

CHERRY HILL, N.J. - When provider Seth Auerbach came up with the idea of creating a magazine tie-in with his popular health expo he didn't know what to expect.

"There was no concept, it was just kind of an idea," said Auerbach, president of Komfort & Kare Home Medical & Mobility. "Now, companies are calling us to ask if they can advertise in it."

South Jersey Senior magazine debuted last August and the second edition is slated to hit the stands next month. The glossy, full-color publication features articles like "10 tips for preventing falls," which are contributed by local experts. Advertisers range from local hospitals to product manufacturers and elder law attorneys.

"It's very relevant, very targeted," said Auerbach. "Folks have the opportunity to advertise in it and really reach the community at large."

Auerbach does the editing and staffers help out with things like ad sales. Komfort & Kare will distribute 20,000 issues of the 2010 issue in physician's offices, assisted living facilities, hospitals and other targeted areas.

While the premiere issue broke even on costs, Auerbach said the second issue is on track to turn a profit this year. Despite the hard work, he sees the magazine as a natural extension of what Komfort & Kare already does.

"One of our philosophies is to be a trusted source of information," said Auerbach, president of Komfort & Kare. "Whether it's information in the magazine or it's free health assessments at the expo, it's all intertwined."