Provider rallies staff around good causes

Sunday, August 31, 2008

DETROIT, Mich.--Binson’s Home Healthcare raised $25,000 for breast cancer when it participated in the Susan G. Komen Race for the Cure May 31.

The 344-member Binson’s Team was the 5k walk/run event’s largest and netted the company a couple of team awards.

“It’s a very important issue, and we are actively involved,” said Tracey Dettmer, sales and marketing manager for the Warren, Mich.-based provider. “Our Lady Binson’s Boutique is designed with breast cancer patients in mind.”

Binson’s pays the $25 admission fee for team members and holds bake sales and other fundraisers along the way to raise money and make it fun for employees to participate.

Binson’s stays involved with causes year-round, including a fashion show and lunch for breast cancer survivors, and a chili cook-off. The company also supports groups like the Muscular Dystrophy Association, Habitat for Humanity and the Michigan Parkinson Foundation.

“That’s the type of company we are,” said Dettmer. “The owners of our company are involved in a lot of different causes. They set good examples for all the employees.”

With so much pressure on the industry and a troubled local economy, Dettmer said, the event boosts spirits as well.

“When times are difficult, families pull together and I feel our company acts the same way,” said Dettmer. “With everything else that’s going on right now, people want to make a difference. This was a good way to do that.”