Provider wants 'as much cash business as we can get'

Friday, August 31, 2007

MONTANDON, Pa. - Susquehanna Valley Mobility has cracked the vehicle lift market.
In June and July, the Montandon, Pa.-based rehab provider sent two employees to Wisconsin to receive training from Bruno Independent Living Aids, a lift manufacturer. In September, it plans to send employees to Pennsylvania to receive training from Pride Mobility Products, a manufacturer of power mobility devices and lifts.
"We were referring a lot of that business away, and with Medicare so volatile, we want to hold on to as much cash business as we can get," said Debbie Libby, Susquehanna's rehab coordinator.
In the future, Susquehanna may also diversify its business with other products like speech-generating devices.
To publicize its new lift business, Susquehanna distributed flyers to car dealerships, rehab facilities and referral sources.
"We rely a lot on word of mouth," Libby said. "Since we opened in 2003, that's worked for us."
Right now, Susquehanna doesn't have a garage for installing lifts. Employees park vehicles under a canopy. But the provider's on the hunt for a larger location, Libby said.
"We're growing," she said. "We're always looking for things to complement our rehab business. That takes space."