QS/1 charts 'new direction'
SPARTANBURG, S.C. – For QS/1, it was a new product launch that was the push that shoved the software vendor to rebrand with a new logo and website.
QS/1’s SharpRx pharmacy management software is packed with features, says Jeff Wilson, vice president of marketing, but most notable is its easier navigation thanks to touch-screen capabilities.
“We wanted to simulate in our new website our focus with this new product: improving workflow,” he said.
The website still features industry news, product information and testimonials, but it’s now more easy to navigate thanks to tabs for company type (pharmacy, LTC pharmacy and HME/DME business) and product information type (overview, features, optional modules and services), and highly visible links to brochures and demos.
It seems like a bold move—anchoring a rebrand to a product—but SharpRx is a “truly new product,” not just an update of QS/1’s original pharmacy management software, NRx, Wilson says.
“What you’ll find is, NRx, the beginning of the QS/1 software, has been adapted over time to meet the needs of pharmacies,” he said. “With this platform, we started with what’s important in today’s world.”
While SharpRx targets QS/1’s pharmacy customers, Wilson expects the company to roll out a similar type of platform for each of its markets, including HME/DME.
“It’s the new direction of the company,” he said.