Ride-Away empowers customers

Thursday, July 22, 2010

LONDONDERRY, N.H. - Ride-Away, a provider of wheelchair accessible vans, unveiled a new website in June that's chockfull of features, including a virtual showroom.

Ride-Away listed modified vehicles on its old website, too, but it now lists them on its new site in a more user-friendly way, with information like mileage and specifications like interior height easy to find without additional scrolling or clicking.

"We have such an eclectic inventory, so it allows consumers to just get a good feel for what we can offer them without being intimidated or feeling like they have to commit to some drawn out meeting with a salesperson," said Jaime Kuczewski, vice president. "So that's kind of a critical area for us that has proven to increase traffic."

Ride-Away's new website also features educational tools like how to measure your wheelchair for a modified vehicle. Additionally, the site features a blog called "Mobility Minute" that allows Ride-Away to interact with customers.

"We're dealing with a group of individuals that is very close knit," Kuczewski said. "So to hear firsthand what their wants and needs are is critical to constantly changing and getting better in the industry."

Still to come to the site: videos.

The more Ride-Away's website does to empower consumers with information and elicit feedback, the better.

"At the end of the day, we just want to make sure they're happy with their vehicle,"