See before you buy

Women's boutique goes online to draw customers
Friday, September 26, 2014

GREENVILLE, S.C. – Provider Casey Bolt wants potential customers to have a sense of what she has to offer before they even set foot in her store. So in August, she launched

“We try to go above and beyond in creating an atmosphere when women come in for a fitting, but also on the retail side,” said Bolt, general manager of women’s health services at For Every Woman. “The pictures and the information on the website give a good explanation of what the business is founded on and what we provide.”

The site, which is strictly informational, outlines the women’s health products that For Every Woman provides, including breast prostheses, post-mastectomy apparel, and compression and lymphedema products. 

Bolt also developed an FAQ for the site that addresses what women can expect about fittings and life after mastectomy.

“It just answers questions they may forget to ask at the doctor’s appointments because there’s so much information being thrown at them,” she said. 

The site also features items from its retail division, including purses, jewelry and inspirational items. The provider wanted to drive retail just as much health products, says Bolt.

“We have something for everyone,” she said. “You don’t have to have a health reason for coming in.”

Bolt says business is picking up for the relatively new company. For Every Woman opened in May 2013 and is a sister company to Carolina Homecare. The two companies are sharing a marketing person, who has been calling on referral sources to drop off brochures and For Every Woman’s new fun and informational newsletter for patients. The largest referral source: other women.

“We’re trying to represent ourselves as a women’s health source in Greenville,” said Bolt.