Sleep provider starts direct-mail initiative

Thursday, February 28, 2002

REDWOOD CITY, Calif. - A sleep services provider here has launched a special program to encourage physicians to include sleep-disorder reviews in their annual patient physicals.

SleepQuest began a direct-mail campaign in January offering physicians a package of sleep-disorder diagnostic information that can be used in a two- to three-minute checkup during a patient's annual physical.

A recent survey by the National Sleep Foundation indicated that less than 10% of primary care doctors asked their patients about sleep disorders or heavy snoring, which is the most common indication of obstructive sleep apnea. HME