Social Media: Harness the pixel

A. If you're new to the Facebook advertising world, a Facebook pixel is probably the last thing on your mind. But, it shouldn't be. The pixel has been a game changer when it comes to advertising on Facebook, allowing your content to get in front of the right audience.

How does it work?

You can find your pixel code in Facebook Ads Manager. You will then need to add the Facebook pixel code into the original code of your website. I would recommend working with a social media professional and web developer to install your Facebook pixel.

From there, you can create audiences based on visitors to your overall website, or even specific pages, and target those visitors with an ad on Facebook. There is no limit to the number of audiences you create.

Why should I be using a Facebook pixel?

The pixel allows you to get in front of customers who are specifically looking for your products or services. With HME, we are not selling products or services that customers want, such as a t-shirt or game, but products that they need.

Consumers searching for a specific product or service online come across your website with a pixel in place. From there, customers are reminded of your company via Facebook ad.

In one recent example at Pediatric Home Service, we added key search words to our mental health webpage to bring traffic from those searching for these services online. The consumer would then click to our webpage. From there, we were able to capture and build an audience and serve Facebook ads specifically tailored to what they were originally searching for, mental health services. In the past week alone, we have had two inquiries for our mental health services.