Strategic trains eye on product performance

Friday, June 30, 2006

SCOTTSDALE, Ariz. - Strategic Dynamics, which bills itself as a performance improvement company, bolstered its muscle recently when it hired Robert Chatburn, an expert on benchmarking and conducting clinical studies.
With dozens of products in most equipment categories, and a shortage of independent objective reviewers, it's no easy task for providers to determine which product best fits their financial and clinical needs. Chatburn will work with providers to do just that, focusing on respiratory products at first.
"This won't be a huge part of our business but it will be an important part," said Tom Williams, managing director. "I know a provider who won't look at new technology until it has been in the market for 18 months. His philosophy is that there are going to be recalls and retrofits in the field and that those will translate into increased costs."
Chatburn has an impressive background. He has authored 11 medical textbooks, 27 book chapters and over 200 articles in peer reviewed medical journals.
Strategic has performed some benchmarking in the past, but with Chatburn on board, the company steps more fully into a niche that, for the most part, includes only Bob McCoy of Valley Inspired Products. Chatburn also will run clinical trials for manufacturers and help them perform product comparisons.