Sunrise’s Web business booms

Monday, May 31, 2004

LONGMONT, Colo. - Five years after Sunrise Medical opened an electronic pipeline to customers, the company logged its 500 millionth electronic transaction.

About three-quarters of the transactions are orders; the remainder are invoices going back to customers. Most (70%) of the orders originated in North America, 44% as EDI transactions and 56% through a Web-based system.

“In North America, we are now processing close to $1 million of orders per week,” said Genvieve Dubuc, vice president of strategic planning.

Each week, the company’s electronic order system registers about 3,600 log-ins representing 6,700 inquiries. Almost half of all inquiries are placed orders; otherwise, users are checking prices, tracking shipments or locating serial numbers.

“Four years ago, five percent of our business was coming in over the Web,” said Dubuc. “After we launched the Blue Martini system three years ago, we got a big jump. Today, about 16% to 17% of our business is coming over the Web.

In the next year to 18 months, Sunrise plans to launch a next generation version of Blue Martini, which Dubuc hopes will double the company’s online business.