Sunrise goes Down Under for buy

Wednesday, August 1, 2018

FRESNO, Calif. – Sunrise Medical has acquired Magic Mobility, a manufacturer of all-terrain power wheelchairs based in Melbourne, Australia.

The deal expands Sunrise’s existing product portfolio of wheelchairs, scooters, and seating and positioning products.

“The opportunity of offering our customers greater possibilities in terms of power wheelchairs is at the heart of this acquisition,” said Jim Barratt, senior vice president of commercial operations for Sunrise. “The inclusion of the Magic Mobility portfolio, which is at the leading edge of outdoor, go-anywhere, all-terrain power wheelchairs, further enables people to enjoy their life and experience an enhanced choice of product capabilities.”

Magic Mobility, which was formed in 1994 by rehab industry professionals, has 24 employees.

“We are thrilled by this transition, which will ensure that the 24-year-old Australian brand can grow and develop even further for decades,” said Jill Barnett, general manager of Magic Mobility. “Our desire has always been to grow awareness and provide more access to our products and the Magic way of life.”

Sunrise Medical’s leading market brands include Quickie, Sopur, Zippie and JAY. The company employs 2,300 associates worldwide, with facilities in the U.S., Mexico, Germany, the U.K., Spain, Poland, Holland and China.