Sunrise leaves room for ‘hands-on’

Tuesday, September 30, 2003

As Sunrise Medical observes its 20th anniversary at Medtrade 2003, its emphasis will be as much on the future as it is on the past.

Indeed, Longmont, Colo.-based Sunrise “has defined a great deal of the industry’s history,” observed Mark Liebetrau, president of North American commercial operations, but added that the company’s plans are “to be on the cutting edge in defining its future.”

A spacious 9,080-square-foot-booth will prominently feature each brand in the Sunrise “family,” including DeVilbiss, Quickie, Guardian and Jay. Interactive demonstrations of new products will be a centerpiece of the booth, including displays for new product launches.

Two demo centers will be devoted to the DeVilbiss FlexAire CPAP mask. Sleep specialists will be on hand to let attendees try the mask for themselves. The new Quickie IRIS will use a wheelchair pressure mapping system hooked up to a monitor to show the precise angle where pressure relief occurs.

“We aim to create an environment that is not space constrained and allows our customers to have enough room to really have a hands-on experience,” Liebetrau said. “With the tremendous attendance at Medtrade, this means considerable floor space.”