Sunrise Medical introduces glow-in-the-dark wheelchair

Thursday, December 17, 2009

LONGMONT, Colo. – Sunrise Medical ended 2009 with a flourish, launching the next generation of its popular Jay line of seating products and adding some major enhancements to its Zippie portfolio of pediatric manual wheelchairs.

In November, Sunrise updated all five Zippie pediatric manual wheelchairs—the Iris, GS, 2, Kidz, and TS.

“The customers were saying, ‘I like the Zippie products; don’t take them away from me; don’t change my whole world, but there are things you could improve,’” said Christy Shimono, pediatric product manager.

Those improvements included the following:

  • Adding new color options, including glow-in-the-dark.

“We’ve got therapists taking the chair sample, running it into the bathroom at the PT clinic just to turn the lights off so they can see the frame glowing,” Shimono said.

  • Expanding as much as possible all options across the entire portfolio. “You’d have people making decisions on products a lot of time based on accessories or options,” Shimono said. “We want people to choose the base that makes sense.”
  • Adding a new height adjustable arm rest, swing-away foot rest and other components previously available only on adult chairs.
  • Creating a simpler order process to help make a clinician’s job easier.

A cushy job

In December, Sunrise added an air flotation bladder to its Jay J3 cushion through an agreement with The Roho Group. The J3 can now be configured with foam or fluid or an air bladder, allowing it to meet the needs of an “almost infinite” number of patients, said Joe Klickna, product manager for Jay seating.