Sunrise's goal: Improving lives

Thursday, August 31, 2006

Booth 415 - Sometimes lost amid all the hoopla at Medtrade is the fact that home medical equipment is designed to make patients' lives better. So Longmont, Colo.-based Sunrise Medical has decided to remind everyone of that with the theme "Celebrating Improving People's Lives."
"In this climate of reimbursement uncertainty we don't want to forget that as a manufacturer we impact the lives of many--providers, clinicians and end-users," said Genevieve Dubuc, Sunrise's vice president of marketing. "We believe our commitment and ability to provide the best solution--not just the most cost effective--to each of these stakeholders is something we should be proud of and celebrate."
At nearly 10,000 square feet, Sunrise's booth is actually smaller than previous years, although attendees probably won't notice a difference because there is still plenty of space. Dubuc says the booth reduction is due to the fact that Sunrise will feature quality, not quantity, with regard to its products.
"We now focus on those Sunrise products that offer a unique solution to the markets key to our stakeholders," she said. "In the current reimbursement climate, we believe providers will be looking for ways to improve their operational efficiencies and generate additional profitability."
This year's lineup showcases the company's most technologically advanced products, including the Quickie Rhythm and Groove, DeVilbiss iFill Personal Oxygen Station, DeVilbiss Traveler Portable Compressor Nebulizer System and Jay Focus Point Back.
"All of these products not only help to improve end-users' lives, but also provide innovative business solutions for clinicians and providers," Dubuc said.