Supplies company expands product offerings

Tuesday, January 31, 2006

OLIVETTE, Mo. - With its recent acquisition of Mail Order Medical Supply, Home Delivery Incontinent Supplies Co. has positioned itself to become a one-stop-shop for incontinence patients.
The move allows the company to expand its product lines to include some mobility products and aids to daily living, said HDIS spokeswoman Becky Cooper.
"We have been solely incontinence supplies," said Cooper. "We do offer some nutritionals and skin care products that complement incontinence, but this is the first time we have expanded beyond that."
Financial terms of the deal were not disclosed, but the acquisition brings HDIS's customer base to more than three million names, said Cooper, adding that the move also brought 100 new vendor relationships to the company.
The MOMS catalog features direct-to-consumer healthcare products, including wound care supplies, ADLs and mobility products and mails monthly, while the HDIS catalog ships twice a year.
"Right now we'll fold the incontinence customers into HDIS and keep the ADLs separate," said Cooper. HDIS will revisit that frequency later this year, she said.
HDIS estimates 15 million Americans suffer from incontinence. The $1.5 billion market continues to grow. HDIS, in business since 1986, expects to approach $40 million in sales in 2006, said Cooper.