Twice the convenience

Friday, September 30, 2005

MIDLAND, Texas - Steve Rogers' vision will become a reality this month. After more than a year of planning and construction, his $1.2 million medical office park will open, which, among other businesses, will house both Rogers' HME and pharmacy.
At the new facility, Medical Center Pharmacy will grow to 3,000 square feet, and the full-service HME, Primary Medical Supply, will occupy 2,500 square feet. The remaining space in the two 9,500-square-foot buildings will house a variety of health care practitioners.
While this set up may be a one-stop-shopper's dream come true, Rogers shied away from partnering his DME too closely with the pharmacy. The two businesses will be next door to one another but will not share a common showroom or entrance.
"I think they are two separate entities, quite frankly," said Rogers. "To me, a person who is coming to look for a power wheelchair or walker wants to go into a place that says, 'this is what we do.' It's not just a chopped up corner of a pharmacy."
But the closer proximity of the two businesses is something he can't wait to take advantage of.
"Right now we are in completely different locations, and if someone comes to the pharmacy asking for a rib belt for a cracked rib, then I have to try and direct them around town to the DME," Rogers said. "In the new setup they only have to go next door."
Rogers has owned the 45-year-old pharmacy since 1991, and he opened Primary Medical Supply two years ago.
Along with bringing his DME and pharmacy together, Rogers' goal in building the 2.5-acre Medical Center North was to group other practitioners in the growing northwest area of Midland, whose residents were lacking convenient access to health care. Rogers also hopes the "fresh, clean and inviting" construction of the park, designed to look like brick houses with front porches, will help patients feel at ease.
Rogers hopes to get some physicians, internists and OB/GYNs into the offices. He is also open to dentists, chiropractors and nursing agencies.
"The leases will pay for the buildings and then hopefully bring in prescriptions and referrals," said Rogers. "We are actively trying to increase our business and exposure and want to increase patient ease of getting into our facilities."