United Spinal promotes providers

Tuesday, December 22, 2015

NEW YORK – United Spinal Association now offers home medical equipment providers a way to generate leads and increase traffic to their websites.

The association’s new online directory is part of its Spinal Cord Injury Resource Center website (spinalcord.org), which receives more than 51,000 page views monthly.

“It’s a great way for providers to really hone in on and engage people interested in what they offer,” said Tom Scott, chief marketing officer at United Spinal. 

Launched in November, the Affiliate Service Provider program allows providers to be listed by state, keyword and category. It also allows them to post videos, images and promotional offerings, in addition to their company descriptions and contact information.

The United Spinal Association plans to promote the directory, which costs $250 per year to be included, through its various publications, websites, e-newsletters, and social media platforms.

“That’s a content bridge to get people from reading to the point where they’re shopping,” said marketing expert and frequent speaker Lisa Wells, president of Get Social Consulting. 

While Wells says it’s “always good” to be endorsed by an organization affiliated with their customer base, she recommends that providers have systems in place to track their return on investment.

“If you’re an HME provider and you want to take part in any kind of listing, you need to have a unique phone number and a unique URL that takes someone to a custom landing page,” she said. “That way you know what’s tied to that lead source.”