VGM creates new division

Wednesday, November 5, 2014

WATERLOO, Iowa – VGM has created a new Emerging Markets division to drum up high-potential business opportunities. Ron Bendell will take the reins as president of the division. Bendell, the former president of VGM and Associates, has been with the company for nearly two decades.

“We remain very optimistic about the long-term outlook for HME, related health care opportunities and our business,” said VGM CEO Van Miller. “Continued success will require us to evolve and change. We are making strategic organizational changes within VGM to ensure our corporate structure optimizes our future growth opportunities while still servicing our existing programs, members and vendors.”

Two others have been tapped for senior management. Clint Geffert will replace Bendell as the new president of VGM and Associates; and Chris Hetherton has been named as vice president of operations for VGM and Associates.

Hetherton joined VGM in 2012 and has more than 20 years of advertising and marketing experience. Geffert joined the company that same year as vice president of sales.

Changes take effect Dec. 1.