VGM shows Midwestern hospitality

Thursday, June 30, 2005

WATERLOO, Iowa -- The VGM Group's Heartland Conference draws attendees for several reasons, but the show's biggest draw may be its down-home Midwestern hospitality.
Providers can't say enough good things about the show's relaxed atmosphere and VGM's obvious desire that everyone enjoy themselves and take home something that will help them improve their companies.
"We worry ourselves sick over making it meaningful," said VGM President Jim Walsh.
This year, 70+ vendors and roughly 500 providers attended the May 31 to June 1 show -- up from 450 last year.
"You don't go to any show where they treat you as well as they treat you here -- especially as a speaker," said Mickey Letson, president of Letco Medical, who attended the show as a speaker and exhibitor. "They treat you as an attendee."
For vendors, the show's attractions are numerous. The show's loaded with decision makers. There's plenty of time for one-on-one talks with providers. They don't have to compete for providers against educational seminars because VGM has scheduled the seminars and exhibit floor hours at different times.
Providers call the education top notch.
"It is better than what I've gathered in two months in my office," said Sarah Skeels, who just took over the billing duties at Eastern Plumas Healthcare in Portola, Calif. "I'm going back with a vengeance."