Weekly newsletter a real Snewzzz

DETROIT - While she can't deny the importance of a good night's sleep, it's not unusual to find provider Robyn Parrott burning the midnight oil most Thursdays.

That's when the president of Sleep Solutions scrambles to put the finishing touches on her weekly e-newsletter.

"We are active on education here in the local community and it's tough to get all of it out," said Parrott. "I thought, 'Why can't we do a Friday newsletter?' and the idea was born."

The Friday Snewzzz features news related to the sleep industry or research; something educational; local events; information about upcoming webinars; and a fun fact, be it on sports, Michigan or something else that's interesting. The newsletter goes out to about 460 area sleep techs and physicians, as well as a few HME industry professionals from Respironics and The VGM Group.

The newsletter has helped cement Sleep Solutions' reputation as an information resource, said Parrott.

"We always post any type of Medicare or insurance changes," she said. "We try to be the first in the area to get that out, and they call us if they have questions."

Sleep Solutions was founded in 1997, and has grown to 30 employees and two locations in Detroit and Saginaw. The company specializes in CPAP, but offers a full line of home medical equipment.

Parrott, a respiratory therapist by training, got her start in HME on the sales side about 25 years ago, when "CPAP was about a year old," she said.

"I ran across my first sleep lab and the physician wanted an apnea monitor," said Parrott. "Come to find out, he was looking for a CPAP. I fell in love with the sleep world."