Women’s buying group adds services

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Saturday, January 31, 2004

OXFORD, Mich. - Recognizing the all-important HME service component, Essentially Women, a niche buying group for women’s health products, has been busy adding new services to its recently created strategic partnership membership category.

Separate from the participating vendors’ category, the strategic partners offer specialized services to the group’s nearly 600 members.

“We want to help our members distinguish themselves, to be a step above the competition,” said Cindy Ciardo, manager of vendor services.

Since the new category was adopted in October 2003, Essentially Women has added three partners. The most recent addition, What Webs We Weave, adds Web site development to the growing list of services.

“Web site development is so important right now, yet there are so many things to know about the Internet that it is hard for a business owner or manager to know about them,” said Ciardo. “It’s good having somebody in that area of expertise available to help out or set up the Web site.”

The other strategic partners are the Accreditation Commission for Health Care and Concord EFS, a credit servicing company.

Ciardo said she hopes soon to add a certifying body that stresses formal education and credentialing.

Essentially Women recently added four new participating vendors to its ranks as well. Bellisse of South Burlington, Vt; ITA-MED of San Francisco, Calif.; Med Dyne of Louisville, Ky. and Priva of Champlain, N.Y. brings the group’s vendor membership to 32.

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