Beer and wheelchair basketball make viral combination


Earlier this week, Gerry Dickerson pointed out this Guinness commercial, featuring a wheelchair basketball game. 

I have to admit, I don’t really like commercials in general. My brother bought me this little black box to hook up to my TV that will let you watch Netflix, Hulu Plus and on your TV, and between that and YouTube, I get my TV fix without seeing too many commercials. If I hear there’s a cute commercial where a guy proposes to his girlfriend via kitten, I go watch it on YouTube. 

So that’s where I went to check out this Guinness commercial—and so did almost 6 million other people. 

It’s a pretty fast-paced commercial following a game of wheelchair basketball between two teams—and these guys play to win. 

I won’t spoil it for you like I did with the cat food commercial—go see for yourself why so many people are sharing and responding to this video. 

For me, it brought to mind a talk by United Spinal CEO Paul Tobin at CELA a couple of years ago—the shifting public perceptions of mobility users. He talked about FDR refusing to be photographed in a wheelchair because of fears about public opinion. That was the 1930s and 1940s—not really that long ago, in the grand scheme of things. 

Now we have record attendance at London’s Paralympic games and a wheelchair basketball video garnering nearly 6 million views. 

Pretty cool.