Industry on ice


It hasn’t taken too long for the Internet-craze of the ALS Ice Bucket Challenge to reach our corner of the universe.

I’ve honestly not paid attention to this social-media phenomenon, other than laughing at a particularly off-centric friend who stood for a while in a disposal bin of ice up to his neck. Otherwise, I’ve been cheering on the Rice Bucket challenge.

But, as Don Clayback pointed out before dousing himself with ice water, the ALS fundraiser and National CRT Awareness Week are like hand and glove, as people with ALS often rely on CRT. It’s perfect timing really to get the word out about the importance of CRT and a separate benefit for it!

Clayback passed the challenge along to Numotion’s Gary Gilberti, Monroe’s Doug Westerdahl and U.S. Rehab’s Greg Packer. 

Team Amigo joined in this week, and further challenged three other Michigan companies to take part. And, Numotion’s in the game with its Apex, N.C., team members doing a group challenge after Bill Boyce, vice president for the Southeast, was soaked earlier this week.

We’ll keep our eyes out for more YouTube links.