The persistence of memory and dropping the Bobo


I’m a bit famous for my excellent memory.

For example, favorite childhood memory: my parents put bootprints, sleigh tracks and a carrot top on the roof outside my window the Christmas I turned 4 so that I would know where Santa landed.

That memory has come in handy more than once lately, as I’ve had a few providers reach out looking for various articles that dated back 8 to 10 years. Found ‘em! When Mike Moran (you all remember Mike, right?) left several years, I think there was some fear on the part of Liz and I that we were losing his institutional memory. Fortunately, we muddled through just fine.

I will mark 11 years here at HME News this month and these days, I’m the institutional memory (well, Liz too). Like when competitive bidding got delayed after 14 days in Round 1 back in 2008. And contracts were sent by FedEx. I didn’t have to look any of that up.

Of course, it doesn’t hurt that I have been writing about much the same stuff since day 1 (competitive bidding, audits), just from the other side of the issue.

It helps to have a good memory when you are a writer: you can recall facts, quotes, etc., to flesh out the story. Or the blog (see above: Santa). Memory also aids in spelling words correctly (Liz hollers over the cube wall because frankly, it’s just faster to ask me most of the time).

Of course, neither memory nor superior spelling skills prevent plain old typos. Typos that totally change the meaning of a word or sentence are likely to send me into giggles (trust me, I’m not a giggler).

This week’s winner: I tweeted a link to a Q&A with Bob Soltis, but called him Bobo. While I am sure there are Bobos in the world, I doubt most of them are former ALJs who now author books on Medicare hearings. If there are, I doubt they are taken seriously.

Fortunately, we caught it and dropped the Bobo.