Provider Vicki Jones is tickled pink. She opened a branch of the Women's Health Boutique in Dallas yesterday.
"Channel 11 covered our ribbon cutting," she said. "A full minute! Wow! That was fabulous for us."
It doesn't hurt that it's National Breast Cancer Awareness month, when fall colors everywhere mingle with ubiquitous pink ribbon products.
"We wanted to play off that. The media seems more open to the stories we have to tell during October," said Jones.
Jones has been doing this for 20 years and welcomes the attention breast cancer gets these days. It wasn't always like that.
"Back then, you didn't even say the word breast cancer, no one even knew what the word mastectomy was or how to say prosthesis," she said. "Now, we have NFL football teams wearing pink ribbons during games. That's wonderful."