Rehab Group zings through Invacare Media Day


Invacare's rehab group is cooking with gas.

During its presentation at Invacare Media Day today, the group shared the deets on its latest marketing strategies. The newest: A rehab-specific Web site targeted at providers, consumers and clinicians ( The interactive Web site features Flash-based video demonstrations, an accessories catalogue, and clinical benefit and reimbursement educational guides for Invacare's newest offerings, including the Solara 3G and Spree 3G tilt-in-space wheelchairs.

Other marketing strategies: a rehab van and rehab summit. The  van, which carries 25 different products, has made 75 visits nationwide so far. The van allows the Invacare sales reps to introduce referral sources to products on their home turf. The rehab summit, now in its second year, comprises a tour of the company's plant and educational sessions for CEUs.

The rehab group also introduced its Zinger Wheelchair Power Add-on, a frame-like structure that attaches to a manual wheelchair, making it a power wheelchair. The Zinger adds only 25 to 30 pounds to a chair, and it's removable. The group believes it's perfect for manual wheelchair users who get strain injuries in their shoulders from too much pushing but who don't want a fully powered chair. Invacare expects to make the Zinger available  in the second quarter of 2010.

Liz Beaulieu