Speaking of war


From plans of attack to capturing markets and outflanking competitors, business loves a good war reference, right? But this month it seems like more people than not are talking about fighting.

In the cartoon meeting for our last issue, I had suggested an image of a provider going over the top, running through a hail of bullets fired from CMS snipers. Too dramatic? Probably.

A few days later, I talked with an Ohio provider about the classic text The Art of War (not a bad read, by the way). 

Then, Managing Editor Theresa Flaherty told me one of her contacts referenced Benghazi. 

On the first day of last month’s National CRT Leadership & Advocacy Conference, Pride Mobility Products CEO Scott Meuser had this to say: “We need to recognize we’re in a fight—we’ve got to act like we’re in a fight,” Scott Meuser, chairman and CEO of Pride Mobility. “We’re putting up with it and we’ve got to get angry.” 

At last week’s Washington Legislative Conference, Karyn Estrella, executive director of the Home Medical Equipment and Services Association of New England said, “It’s been a long fight and the troops are weary.”

Battling CMS or facing a long slog through the legislative process is enough to wear out the fittest foot soldiers. But, let’s be honest, there are few more appropriate weeks for war references than these. 

Last week, Europe commemorated the 200th anniversary of Napoleon’s exile to Elba. A mere three weeks away, June 6 marks 70 years since D-Day when Allied forces landed in Normandy, beginning the liberation of Europe. I’m heading over for the historian’s dream Wars of Europe trip (and to visit family) … photos to come. And, 2014 is the centenary of the start of the Great War. Check out this In Focus from The Atlantic.

In case you were ever wondering what those strategically-placed war references do to my free association, there you have it.