They should have thought twice about that domain name

 - 
10/21/2009

I was sifting through business cards today that we collected at Medtrade last week. I came across a card for Easy Life, Inc. I entered the company's Web site address into Firefox and, after a fancy flash video about lead generation, lead qualification and other "creative solutions," I was redirected here.

If you don't want to click on the link, the final Web site address is http://www.powerchairatnocost.com/.

Power chair at no cost.

Certainly, Easy Life isn't the first (or probably the last) to make this claim. But I thought luring senior citizens into calling a toll-free number with this kind of promise...

Once we've pre-qualified you, the chair is yours free. If for any reason Medicare denies, you keep the chair absolutely free. That's our 100% Mobility Guarantee!

...was frowned upon these days.

After CMS saw power wheelchair utilization spike several years ago, it started raising its eyebrow at claims like these. As a result, other providers began using "at little or no cost" verbiage on their Web sites. One even has this disclaimer:

Insurance coverage depends on medical necessity as determined by insurer. Valid doctor's prescription required.

I think Easy Life should think again about that domain name.

Liz Beaulieu