Too much of a bad thing?
I got an e-mail from a reader recently who tactfully expressed her disdain for the amount of coverage we were giving to competitive bidding. She feels she gets enough of this news from AAHomecare, The VGM Group and other groups, and it doesn't reflect the concerns and daily struggles of the average HME provider out there.
I'm not going to deny we write a lot of stories about the program, especially in our HME NewsWire that goes out each Monday.
And in previous blogs and editorials, I've gone into how, yes, we write a lot of stories about competitive bidding, but we also write stories about a ton of other things, especially in our monthly print issue. And they're good things about providers expanding or trying out new products or donating to a charity. Case in point: Our May issue features a package of stories on Premiere Home Care, which has opened its third retail story and launched a companion service called Caring Hands. That last piece of news, in particular, is not only good but cool.
But to make sure we're not writing too much about a bad thing, I just checked Google Analytics, as I often do, to see the most read stories on our website for April:
Yup, they're all about about competitive bidding. And this happens pretty month after month.
So someone's reading this stuff.
And I hope that, at least most of the time, our stories on competitive bidding take the information distributed by AAHomecare and others to another level by incorporating comments from you, our readers.
If that doesn't resonate with the average HME provider out there, I don't know what will.