What is your business built on?
Data has always been a hallmark of the HME News Business Summit. Each year in our Financial Benchmarking presentation, providers see how they stack up against their peers in everything from net revenues to DSO to employee expenses.
At this year's Summit, data is a thread that runs through nearly all of the sessions, whether the topic is the HME industry's future, retail sales or marketing:
Our lead-off speaker, Everette James, says the most effective way the industry can secure its future is to build a base of evidence that showcases its value in the healthcare continuum. James, who is a former secretary of health for the state of Pennsylvania, will analyze new delivery models for health care and examine how the HME industry can advance its position.
Returning speaker Michael Sperduti says an effective store layout isn't enough to help providers succeed at retail sales. That's why Sperduti, a business growth expert, has interviewed seniors about their spending and buying habits for home medical equipment.
First-time Summit speakers Anna McDevitt and Ryan McDevitt acknowledge that determining the ROI on marketing efforts is a mix of art and science. But Anna, a marketing consultant, and Ryan, a provider, are prepared to answer the question, "How much should I spend and where should I spend it," using statistics and metrics.
As always, there's another kind of data you'll get at the Summit—the kind you get from spending two days networking and brainstorming with your peers.
There's something to be said for a gut feeling. There's more to be said about a gut feeling backed up by data.
The data you're going to get at this year's Summit is data you can build your business on.
See you in Pittsburgh!