When it comes to the bid, try not to lose sleep over the nutjobs

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06/25/2010

Like other providers who submitted bids in Round 1.2 of competitive bidding, provider Randy Freeman, of Mediwell in Forth Worth, was feeling a little nervous yesterday.

"I had confidence last time," he said. "Now I am real concerned with where some of the nutjobs are going to bid."

He's right to be concerned. Anyone who remembers the hell that was Round 1 knows just how low those bids can go. But Freeman is a man with a plan. About 9 months ago he opened "the best retail store in the country" and says it's already meeting his expectations.

"I am fully sold on retail now," he told me. "Customers are far more willing to pay cash then people realize."

Sure, he loses the occasional customer who wants the retail store to bill their insurance company, but says its time for customers (and providers for that matter) to lose the "insurance mentality."

No matter what happens with the bid—Freeman bid on several categories—he says it's important not to overreact.

"No matter what happens, we are still going to be here," he said.

Theresa Flaherty