Your future depends on this

 - 
09/18/2007

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Now this is more like it—let’s just hope AAHomecare, state associations and other HME powers-that-be take note.
Instead of mainstream media stories on HME that focus on fraud and abuse, two recent newspaper articles lend strong support to industry lobbying and advocacy efforts.
On Sept. 21, the Kansas City Star

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ran a long story under the following headline: “Small medical equipment suppliers worry about new Medicare bidding process.”
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A few days earlier on Sept. 16, the Sacramento Bee ran an in-depth story that called into question the actions of Medicare-contract auditors (“Medicare auditing program could end up costing U.S. taxpayers”).
Fly-ins and site visits are fine, but I think we can all agree that they’ve met with limited widespread success. If the industry wants more success, it must build up public support, and the only way to do that is with an aggressive PR campaign that targets the mainstream media—that includes everything from the Wall Street Journal down to your little local newspaper, TV and radio station. Politicians monitor the media obsessively, and unless they detect a groundswell of public support for something (something that could help determine if they are re-elected), they are unlikely to lend their support. Mainestream media stories also turn up the heat on regulators, like those at CMS and state Medicaid offices. It’s high time the industry woke up to this in a very big way. Your future depends on it.