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Tag: Ad vs. Article

On the Editor's Desk

An ad does not an article make

July 3, 2013Liz Beaulieu, Editor

We like to use the phrase “separation of church and state” to describe the relations between the sales and editorial teams here at HME News. This means that the editorial team goes about writing stories—including stories about advertisers—without being influenced by the sales team. If Jo-Ellen Reed, our sales rep for the West coast, says, “Liz, you can't write that story about ABC Manufacturer, because it will make them upset and make them possibly pull their advertising,”...

Ad vs. Article, Cost

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