Tag: Bath Safety

PORT WASHINGTON, N.Y. - A wholly owned subsidiary of Drive DeVilbiss Healthcare has acquired the mobility and bath safety businesses of AMG Medical, a Montreal-based wholesale distributor of medical professional and home healthcare products.Per the deal, Drive Medical Canada acquires the Hugo, Profilio, AquaSense and Airgo brands.“This is a strategic acquisition for Drive Medical Canada,” said Harvey Diamond, chairman and CEO of Drive, in a press release. “Adding these well-known...

In an HME environment that is increasingly dependent on cash sales for revenues, there is no better product category to have than bath safety. All the ingredients for success are included—a swelling tide of users in aging baby boomers, a diverse and attractive array of products, and a retail-friendly designation that falls outside the Medicare scope.The folks at Port Washington, N.Y.-based Drive | DeVilbiss have been doing their homework on the bath safety market and have found data that supports...

The shrinking HME piece of the Medicare pie requires providers to re-engineer their business models to continue serving the marketplace and they are increasingly looking at retail as a viable option. Key to that retail strategy is bath safety and, on a larger scale, home accessibility.By furnishing products and services that equip residences with bath safety products, aids to daily living, mobility and various accessibility options, HME providers can serve the lucrative baby boomer demographic as...

LEHIGH VALLEY, Pa. - Handicare took “a big step” into the U.S. market recently, when it created the position of business development director and hired Chris Blackmore.The Norway-based company has a presence in the U.S., but with Blackmore's contacts, it hopes to make significant strides here. Previously, Blackmore was a regional vice president of sales for Pride Mobility Products.“After 14 years, you get the opportunity to form quite a few relationships,” he said. “My...

Perhaps no HME category has a bigger demographic advantage than bath safety. While most of the markets skew older, bath safety is seen as a desirable product group by a wider age bracket—from baby boomers to geriatrics. The fact that the products are functional, practical and have an aesthetic appeal gives them a versatility that other categories don't have, manufacturers say.Because people of all age groups update their bathrooms periodically, adding bath safety staples like stability bars,...

Growth marketDemand will 'boom': The baby boomer generation is currently “sandwiched” in having to accommodate aging parents while also minding their own health needs, so people between the ages of 55 and 65 are likely to be consumers of bath safety products for their parents as well as themselves.Beyond ordinaryBetter mousetrap: Manufacturers are going beyond the conventional grab bars, commodes and bath benches to include products that help caregivers, such as bathing lifts,...

Israel Gamburd, president of Los Angeles-based Gamburd Independent Living Solutions, sums up the state of the bath safety market this way: “The past year has been huge. It has reached a point where I have almost had to turn down business.”Of course, not everyone is experiencing a level of growth where refusing customers is an option, but Gamburd's experience may serve as an indicator that demand for bath safety products is exploding and that there is plenty of opportunity for HME providers...